Gravity Media’s UK Production and Content team warms up for epic FA Cup 3rd round weekend

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The Third Round Proper of the Emirates FA Cup is one of the most popular weekends in the English football calendar, when Premier League teams join the fabled knock-out competition. Famed for its upsets, muddy pitches and high sporting drama, there’s not much that can match the drama and excitement that this round can dish out each January. With 64 teams involved in matches throughout Saturday, Sunday and Monday night, there’s a lot of action for fans to keep on top of.

Fortunately, Gravity Media’s UK Production and Content team will be on hand to deliver World Feeds from all 32 ties for The FA. These ready-to-air programmes for rights holders will come complete with accompanying graphics and full match commentaries. In addition, Gravity Media will oversee 21 live outside broadcasts which includes the deployment of our own OB truck Pictor at Madejski Stadium for Reading vs Blackpool and then the following day at Loftus Road for Queens Park Rangers vs Swansea City.

Two highlights shows will also be produced in-house at Gravity Media’s Production Centre in Chiswick, west London, as will around 100 clips from across the weekend’s action that will be used by The FA on its social channels and digital platforms. The digital clips service that Gravity Media (then known as Input Media) provided to The FA for last year’s Third Round Proper generated a massive 46 million views on social media.